Mad et Len

Parallels are easily drawn between the brand's namesake inspiration – Proust's 'Madeleine' and its ability to conjure memories – and those prompted by the perfumer. Few brands have elicited the cult-following of Mad et Len while simultaneously maintaining such obscurity. Based in the quaint village Saint Julien de Verdun in the south of France, the perfumery harnesses local natural ingredients by sourcing their own essential oils, while the steel packaging is painstakingly crafted in Morocco.